Fine service is the only way to build a security brand
Publish Time: 2025-07-25
With the advancement of my country's urbanization process in recent years, the security industry has entered a period of rapid growth. Major projects such as "Safe City" and "Technology-Strengthening Police" have been launched in China, and important international events such as the Olympic Games, World Expo, Asian Games, and Universiade have been held in China, which has promoted the continuous rise in demand for China's security market; the trend of high-definition, intelligent, and industry-oriented applications is becoming increasingly obvious, and the era of "big security" is coming.
With the intensification of market competition, the competition in the security market will move from product competition in the past to brand competition. So, how can companies build brands? How to be invincible in the fierce market competition?The disorderly competition brought about by the rapid development of the security market needs to be solved urgentlymy country is still in an important stage of social and economic transformation, with frequent population mobility, complex public security prevention work, and strong demand for security products. The vigorous promotion of projects such as safe city construction, the Olympic Games, the World Expo and the Asian Games has introduced the concept of "security" into the vision of the general public. The security awareness of enterprises and the public has been continuously improved, which has further stimulated the demand for security products. In addition, with the continuous and vigorous promotion of domestic policies, the security industry has entered a golden period of rapid development.In the past year, the security industry as a whole has achieved a high growth of 25%. According to incomplete statistics, 43 security companies in China have successfully listed. However, whether it is digital cameras, acquisition cards or NVRs, the lack of domestic standards has become a chronic disease in the industry. While growing rapidly, it also brings disorderly competition in the industry, which leads to a decline in service quality. Any industry that wants to improve the overall industry technology and grow its brand must deeply understand user needs and realize customer value with professional knowledge. Therefore, the disorderly competition hidden behind the rapid growth of China's security industry needs to be solved urgently. One of the important ways is to focus on corporate brand building, abandon the previous pursuit of "quantity" in production and sales, and focus on improving services, so that the entire application environment can move to a deeper level, and then drive the overall industry technology to improve again. Refined service is the only way to shape the security brandBrand building - the key process of transformation from workshop-style operation to standardized managementThe disordered market calls for the arrival of the brand era. Brands are cultivated by enterprises and honed by the market. Whether the brand image can accurately convey the positive information of the enterprise and its products is related to the survival of the enterprise.Countless examples have proved that in the process of more than ten years of rapid development of the industry, the enterprises that have stood firm are often those that focus on brand building. Establishing a brand development concept and implementing a brand development strategy are the only way for domestic enterprises, and security is no exception.This year's government work report put forward information security issues as a major proposal. Traditional anti-theft, access control, and monitoring, coupled with the emerging information security industry, the concept of "big security" has become more and more popular. Industry insiders analyzed that during the "12th Five-Year Plan" period, China's security will enter the era of brand building.Some security companies have already sounded the clarion call for brand building. They have launched a general offensive towards the era of security branding by relying on their large product development teams, strict production quality control systems, scientific market analysis capabilities, broad sales networks and perfect after-sales services that they have or are working hard to build. Comprehensive manufacturers will take the lead in entering the brand building stage, guide the entire security industry to bid farewell to the era of mixed fish and dragons, and promote security companies to enter the more competitive international stage.Refined service-an important topic for creating and realizing corporate brand valueIn a market economy environment, service is not only an important part of the marketing strategy, but also a weight for brand success. The future competition in the security industry must be a competition of services. What kind of service can be provided to customers is the fundamental factor that determines whether an enterprise can become bigger and stronger. Refined service is the only way to shape a security brand
When all kinds of good news point to the security industry, when security systems are more fully applied in major projects that attract much attention, brand building, this unavoidable topic, is once again placed in front of ambitious security companies. This is a new opportunity and a huge challenge to determine the outcome. We are very pleased to see that in the Beijing Olympics, Shanghai World Expo, Safe City and other applications, Chinese security companies stand together with international brands, which is an encouragement to the domestic security industry's attempts in brand building. We believe that the competition of strength with refined services as the core and the gold content of the entire industry brand will be launched in the security industry. As for who can first understand the importance of brand building and unswervingly seize the brand position, we will wait and see.
